Bursting with vibrant colors, rich aromas, and the energetic hum of commerce, Telavi Bazaar (also called Telavi Food Market), located in the Kakheti region of Georgia, has been a cornerstone of culinary and cultural exchange since the 17th century. Renowned as the new trading center after the devastating invasions of Abbas I, it has successfully evolved into an enticing market full of local delicacies and artisanal offerings.
As you meander through the bustling lanes of the bazaar, the wine stalls are hard to miss. Thanks to Kakheti's illustrious reputation as Georgia's primary winemaking region, a diverse selection of draft qvevri wine and traditionally distilled chacha entice the palates of wine enthusiasts.
The bazaar also pays homage to Kakhetian cuisine's unique qualities. From spit-roasted mtsvadi (pork) to an abundance of fresh fish from the Alazani Valley reservoirs, the market brims with ingredients to prepare beloved regional dishes. Vendors proudly display herbs and spices that characterize Kakhetian and mountain cuisines, including the potent cumin found in Tushetian khinkali.
An aisle dedicated to dairy products is a testament to the region's cheese-making prowess. With a wide variety of cheeses to sample, it's worth seeking out Akhmeta cheese, Gifs Cheese, Dambalkhacho, and nadughi - Georgia's equivalent of ricotta. Matsoni, a traditional Georgian yogurt, also demands a taste.
Another highlight of the market is the sweets section. Naturally, churchkhela - the traditional Georgian candy made from walnuts and grape juice - dominates the sweet stalls. Alongside this treat, you can find colourful fruit leathers made from plums, pears, apples, and kiwi.
A trip to Telavi Food Market Bazaar is a journey for all senses. From the tangy jonjoli pickles to the silky textures of sulgini cheese, and from the sweetness of honeycomb to the refreshing kick of kiwi juice, it's a gastronomical adventure. And, the affable local vendors and their sincere hospitality add a human touch to the overall market experience, making it an absolute must-visit in the Kakheti region.