Made In Georgia

A Guide To The Country's Top Local Designers, Brands, And Boutiques

Georgia's fashion and design scene has been gaining significant attention on the global stage in recent years. With a unique blend of traditional craftsmanship and contemporary style, Georgian designers and brands have been making their mark in the world of fashion. In this article, we will showcase the best local designers, brands, and boutiques that Georgia has to offer. From established names to up-and-coming talents, this guide will help you discover the rich and diverse world of Georgian fashion and design.

Georgian Fashion Designers

Georgian fashion designers have been making waves in the international fashion industry, showcasing their unique aesthetic and signature styles. Blending traditional influences with modern sensibilities, these designers have created a distinctive look that has captured the attention of fashion enthusiasts worldwide.

Demna Gvasalia

As the creative director of Balenciaga and co-founder of the fashion collective Vetements, Demna Gvasalia has become one of the most influential designers in contemporary fashion. Known for his innovative approach to design and unique silhouettes, Gvasalia has helped put Georgian fashion on the global map.

David Koma

With a penchant for sculptural designs and body-conscious silhouettes, David Koma has made a name for himself in the world of high fashion. As the founder of his eponymous label, Koma has dressed numerous celebrities and has become a favorite among fashion-forward women.

Tako Mekvabidze

As one of Georgia's rising fashion stars, Tako Mekvabidze has quickly gained recognition for her elegant and feminine designs. Her collections often feature intricate embroidery and exquisite fabrics, showcasing the rich heritage of Georgian craftsmanship.

These notable designers are just a few examples of the incredible talent found within Georgia's fashion scene. Their unique styles and dedication to their craft have helped elevate Georgian fashion to new heights.

Emerging Talent And Upcoming Designers

Georgia's fashion scene is not only defined by established designers but is also brimming with promising young talent. These upcoming designers bring fresh perspectives and innovative ideas to the industry, ensuring that Georgian fashion continues to evolve and flourish.

Tbilisi Fashion Week

This annual event plays a crucial role in promoting new talent and providing a platform for emerging designers to showcase their collections. With a focus on celebrating local creativity, Tbilisi Fashion Week has become a significant event in the international fashion calendar, drawing attention to the incredible talent coming out of Georgia.

Designers To Watch

Among the many talented young designers making their mark on the fashion scene, a few names stand out as ones to watch in the coming years. These include George Keburia, known for his avant-garde eyewear and bold, futuristic designs; Anouki Areshidze, the creative force behind the brand ANOUKI, which focuses on feminine, playful, and romantic pieces; and Tamuna Ingorokva, whose minimalist and sophisticated designs have been gaining traction in the fashion world.

As these emerging designers continue to make their presence felt on the global stage, it is clear that Georgia's fashion industry has a bright future ahead. Their creativity and unique vision ensure that Georgian fashion remains dynamic and exciting for years to come.

Traditional Georgian Clothing And Textiles

Georgian fashion is not only about contemporary designs but also deeply rooted in the country's rich cultural heritage. Traditional Georgian clothing and textiles have played a significant role in shaping the aesthetics of local designers and preserving the nation's unique identity.

History And Cultural Significance

The history of traditional Georgian clothing can be traced back centuries, with various garments reflecting the country's diverse regions and cultural influences. These garments have not only served a practical purpose but also represented social status and played an essential role in various cultural and religious ceremonies.

Chokha And Other Traditional Garments

One of the most iconic traditional Georgian garments is the chokha, a fitted coat worn by men, adorned with cartridge holders and often accompanied by a papakha (a woolen hat) and a long, narrow sword called a khanjali. Other notable traditional garments include the kartuli samoseli (traditional Georgian attire for women) and the tkbili kaba (a long, loose dress worn by women).

Textiles In Georgian Design

Textiles play an essential role in Georgian design, with local craftsmen employing ancient techniques such as hand-weaving, embroidery, and natural dyeing to create exquisite fabrics. These textiles often feature intricate patterns and vivid colors, making them a popular element in both traditional and contemporary Georgian fashion.

By drawing inspiration from traditional clothing and textiles, Georgian designers have managed to create a unique fusion of old and new, blending the country's rich cultural heritage with modern aesthetics to produce captivating and distinctive designs.

Top Georgian Brands

Georgia's creative landscape is home to numerous brands that have garnered local and international attention for their unique designs, quality craftsmanship, and use of local materials. These top Georgian brands cover various sectors, including fashion, accessories, and homewares, offering a diverse range of products that reflect the country's distinct aesthetic.

Popular Georgian Brands

From high-end fashion labels to artisanal accessory makers and contemporary homeware designers, Georgian brands cater to a wide array of tastes and preferences. These brands pride themselves on their commitment to quality, craftsmanship, and sustainable practices, often sourcing materials locally and upholding traditional techniques.

Quality, Craftsmanship, And Local Materials

Georgian brands emphasize the importance of using high-quality materials, often sourced from within the country, to create unique and long-lasting products. Many brands also focus on preserving and promoting traditional Georgian craftsmanship, ensuring that their products embody the essence of the nation's rich cultural heritage.

Brand Examples And Unique Selling Points

Some notable Georgian brands include Materia, known for their avant-garde leather bags and accessories, and Anouki, a high-end fashion label that combines modern design with traditional Georgian elements. Another example is Rooms, a furniture and homeware brand that incorporates natural materials and minimalist design to create timeless pieces for modern living spaces.

These top Georgian brands showcase the country's exceptional talent and creativity while offering a glimpse into the nation's unique design sensibilities. By supporting these brands, shoppers can invest in high-quality, locally made products that embody the spirit of Georgia.

Shopping For Georgian Design In Tbilisi

The vibrant capital city of Tbilisi offers a diverse shopping scene that caters to those seeking unique Georgian designs. From bustling shopping districts to curated boutiques and concept stores, the city presents a range of opportunities for visitors to discover and support local talent.

Best Shopping Districts And Streets

Tbilisi's shopping scene is centered around several key districts and streets, each with its own distinct character. Fabrika, a former Soviet sewing factory turned creative hub, houses a variety of local designer shops and studios. Shardeni Street, in the heart of the Old Town, offers a mix of high-end boutiques and traditional handicraft stores. Rustaveli Avenue, the city's main thoroughfare, features a range of shops, including luxury brand stores and local designer boutiques.

Notable Boutiques And Concept Stores

Tbilisi is home to several unique boutiques and concept stores that showcase the best of Georgian design. One such store is Chai Khana, a multi-brand boutique that offers a carefully curated selection of Georgian fashion, accessories, and homewares. Another notable concept store is Chaos, which focuses on contemporary fashion and streetwear from emerging Georgian designers.

Tips For Navigating The Shopping Scene

When shopping for Georgian design in Tbilisi, it's essential to explore the city's diverse shopping districts and be open to discovering new brands and designers. Many boutiques and concept stores carry limited edition or one-of-a-kind pieces, so be prepared to invest time in browsing their offerings. Lastly, don't be afraid to ask for recommendations from locals or shop staff, as they can often provide valuable insight into the best places to find unique Georgian design.

By immersing yourself in Tbilisi's shopping scene, you'll have the opportunity to uncover the city's rich design culture and support local designers, brands, and boutiques that make the Georgian design scene so vibrant and unique.

Supporting Local Artisans And Craftsmen

Supporting local artisans and craftsmen is not only a way to preserve Georgia's rich cultural heritage but also to contribute to the local economy and promote sustainable tourism. By purchasing locally-made items, you ensure that traditional crafts and skills are passed down through generations while also obtaining unique, high-quality products that reflect the essence of Georgia.

Traditional Georgian Crafts And Products

Georgia boasts a wide range of traditional crafts and products that showcase the skills and creativity of local artisans. Some examples include handmade felt and wool items, intricate enamel jewelry, finely-crafted pottery, and woodworking. Additionally, Georgian cuisine offers a wealth of artisanal products, such as wine, cheese, and spices, which are deeply rooted in the country's culinary heritage.

How To Find And Purchase Authentic, Locally-Made Items

When looking for authentic Georgian crafts and products, it's essential to explore local markets, boutiques, and workshops, where artisans often sell their creations directly. Some popular markets in Tbilisi include the Dry Bridge Market, which offers a variety of antiques, artwork, and handmade items, and the Dezerter Bazaar, a lively food market that showcases the best of Georgian produce. Additionally, many cultural centers and museums, such as the Georgian National Museum and the Tbilisi History Museum, feature gift shops that sell high-quality, locally-made items.

By choosing to support local artisans and craftsmen, you not only bring home a piece of Georgian culture and history but also contribute to the sustainability and preservation of the country's traditional crafts. By doing so, you ensure that future generations can continue to enjoy and appreciate the beauty and craftsmanship of Georgia's unique artisanal heritage.

Online Shopping And International Presence

With the growing popularity of Georgian designers and brands, many have expanded their reach beyond the country's borders, making it easier for international customers to discover and purchase their creations.

Georgian Designers And Brands With A Global Presence

Several Georgian designers and brands have gained international recognition and are now available through renowned retailers and online platforms. Designers like Demna Gvasalia, David Koma, and Tako Mekvabidze have successfully established themselves in the global fashion scene, with their collections available at luxury retailers such as Net-a-Porter, SSENSE, and MatchesFashion. Additionally, some Georgian brands, like Materia, offer their homewares and accessories through their own e-commerce platforms or international stockists.

Tips For Finding And Purchasing Georgian Design Online

To find and purchase Georgian design online, it's essential to know where to look. Start by visiting the websites of Georgian designers and brands to see if they offer international shipping or have a list of stockists. You can also explore popular online retailers that carry Georgian collections or search for dedicated platforms that promote Georgian designers, such as More is Love or Georgian Fashion Foundation.

International Fashion Events Featuring Georgian Designers

Tbilisi Fashion Week and Mercedes-Benz Fashion Week Tbilisi have played a significant role in showcasing Georgian talent to the international fashion community. Additionally, Georgian designers have participated in other major fashion weeks, such as Paris, London, and Milan, further cementing their presence on the global stage. Following these events and their social media coverage can help you stay informed about the latest collections and trends in Georgian design.

In conclusion, the world of Georgian design is now more accessible than ever, thanks to the expanding global presence of its talented designers and brands. By exploring the online shopping options and following international fashion events, you can stay up-to-date with the latest Georgian creations and support the country's creative industry from afar.


The Georgian design scene is characterized by its vibrancy, creativity, and unique aesthetic, reflecting the country's rich cultural heritage and contemporary influences. As interest in Georgian designers, brands, and boutiques continues to grow, it's the perfect time to explore and appreciate the incredible talent emerging from this captivating nation.

By shopping for Georgian design, whether in Tbilisi's boutiques or online, you are not only investing in unique and high-quality pieces but also supporting the livelihoods of local designers, artisans, and craftsmen. This encourages the growth and sustainability of the country's creative industry, fostering a strong foundation for the next generation of talent.

Throughout your journey into Georgia's design world, keep an open mind and be ready to discover new styles, techniques, and perspectives. Take time to appreciate the craftsmanship and cultural significance behind each creation, and don't hesitate to engage with local designers and artisans to learn more about their stories and inspirations. With a diverse and ever-evolving design scene, Georgia has something to offer for every discerning shopper, design enthusiast, and art lover.

Embrace the distinctiveness of Georgian design and allow yourself to be immersed in the beauty and creativity of this fascinating country.

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